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Social impact

We use our knowledge and expertise to make a real difference to the lives of our tenants and their communities. Our social impact work helps us to solve the housing crisis by providing homes, creating sustainable communities, and ending homelessness.

Making a difference

We support the local economy by providing opportunities for people through employment, education and training. As a Group, we employ over 1,500 people and create award winning apprenticeships.

We have over 32,000 homes across the East of England, working with 20 local authorities. Since 2020 we have invested £240m in building new homes, £89m in improving existing ones, and £103m in maintaining our homes to the standard we want for our tenants.

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A map of all Flagship properties

The work we do matters

because the lives we help matter

Building homes

Making homes available and affordable for all is easy to say but hard to deliver on. We don’t simply want to make a difference to our tenants and their communities – we want to solve the housing crisis too. To help us, we build homes for sale, reinvesting any profit we make where it’s needed most - we call it profit for purpose.

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We’re here for the long term. We want to ensure people can access high quality, affordable homes, which are part of a sustainable community. We understand that locations can have a greater influence on people’s lives, with the power to enhance or constrain opportunities for those that live there.

During the lifetime of a home, many locations will change beyond recognition; their purpose, their services, facilities and community. Some may struggle to provide a practical, and affordable base for people to live, to work, and thrive for years to come. That's where we come in. 

Find out more about our place-led interventions by clicking below.

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Partnership working

By spending money wisely, improving relentlessly and working together in partnership with other businesses, housing associations and local authorities, we can fulfil our vision of solving the housing crisis. If you would like to find out more about our existing partners or working with us – click below to find out more.

Ending homelessness

Our charity, Hopestead, is our commitment to ending homelessness is the East of England. Hopestead gives its time, resources, skills and money to tackle the causes and impacts of homelessness, as well as homelessness itself. By working in partnership with other organisations that share our commitment, we can meet our ambitious goal.