Solving the housing crisis in the East of England


About us

We build homes, let, improve, and maintain them. We don’t simply want to make a difference to our tenants and their communities – we want to solve the housing crisis too. To help us, we build homes for sale, reinvesting any profit we make where it’s needed most - we call it profit for purpose.

What we do

We give our people the freedom to try new things and do whatever they need, to solve problems in doing what’s right for our tenants. After all, we know that great people doing great things delivers outstanding customer service. But we know we can do more.

There is an acute housing crisis in the East of England. Above average and inconsistent property prices, too few homes for local needs, ageing housing stock and an ageing population are all tough challenges to crack. By spending money wisely, improving relentlessly and working together in partnership with other businesses, housing associations and local authorities, we can fulfil our vision. As Flagship, we can make a difference, but together we can solve the housing crisis in the East of England.


Our strategy